The Sorino Blog
Reads for bars.
Plain, practical, sourced pieces on putting AI to work in a bar: answering the Friday phone, the inbox and the messages, and keeping every booking.
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Every post in one place.
Win More Private Hire
Often the most valuable message a bar gets is treated like any other message. How an always-on agent replies in minutes, asks the right questions, and hands your team a qualified enquiry.
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Should Your Bar Take Bookings, or Stay Walk-In?
Take both, on purpose. Keep most of the room for walk-ins, take bookings for groups of six or more, the booths and party season, and make sure somebody always answers the organiser.
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How to Cut No-Shows and Late Cancellations
A no-show party is a held table lost on your busiest night. How an always-on agent confirms every booking, reminds groups before the night, and frees a cancelled table in time to rebook it.
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What a Part-Time Pair of Hands Really Costs
A part-time person on the 2026 National Living Wage costs £14,660 a year and covers 928 hours behind the bar, not 1,040. The maths, and what it means for answering every booking.
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The Christmas Rush Starts in Summer
The state of the festive season for UK bars, and how to answer every enquiry and win December without hiring for it.
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Answer Every Festive Enquiry
How a bar stops missing Christmas party bookings: answer every enquiry across every channel, day and night.
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Speak Every Guest's Language
How UK bars answer international guests on every channel, in their own language, without hiring for it.
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Winning Back Direct Bookings
How UK bars and pubs keep the bookings, and the margin, that slip away to whoever answers first.
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The Short-Staffed Summer
Fewer hands behind the bar at the summer peak, and the phone still ringing. How a venue answers every booking and message without hiring.
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The State of AI in UK Bars 2026
How UK bars are quietly putting AI on the phones, the inbox and the messages, and what it is doing for them.
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Build your venue’s agent live, ask it about a booking, your opening hours or a big group, and hear how it answers, before you commit to anything.