The Sorino Blog
Reads for bars.
Plain, practical, sourced pieces on putting AI to work in a bar: answering the Friday phone, the inbox and the messages, and keeping every booking.
All posts
Every post in one place.
Winning Back Direct Bookings
How UK bars and pubs keep the bookings, and the margin, that slip away to whoever answers first.
Read the report
The Short-Staffed Summer
Fewer hands behind the bar at the summer peak, and the phone still ringing. How a venue answers every booking and message without hiring.
Read the guide
The State of AI in UK Bars 2026
How UK bars are quietly putting AI on the phones, the inbox and the messages, and what it is doing for them.
Read the report
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Do not take our word for it. Hear it answer.
Build your venue’s agent live, ask it about a booking, your opening hours or a big group, and hear how it answers, before you commit to anything.